Touché is bringing together two very large, global industries: smartphones and transport ticketing. These do not always interact in a way that citizens and transport providers desire. Many transport operators want to engage more personally with their customers, and save costs by reducing the use of physical tickets and cards. They want to do this by offering flexible ticketing options direct to their smartphones, and integrating the ticketing function within an app, which also provides travel information, access to commercial offers, and links to social media.
touché has conducted successful pilots of smartphone/Bluetooth ticketing on buses in Bristol and Nottingham. These showed accurate recording of passengers’ boarding and alighting points, which reduced boarding times through avoiding cash transactions and minimising driver interaction. (See the blog pages for more details.) Passengers in both cities liked the solution, and useful data about individual travel patterns was delivered to operators, as well as new data about the use of individual bus stops.
touché serves the global transport industry through game changing marketing and service technologies. We provide high-quality consultancy and bespoke Bluetooth Smart and Near Field Communications (NFC) solutions to help engage customers and develop your transport brand.
We provide the following services to our customers in the transport industry.
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Find out how our modern digital mobile solutions can transform your marketing and data collection, improve your services to your customers, and reduce your costs. Contact our consultancy team today for an initial chat. You can call us directly on +44 (0)117 970 1773.